How to use a rowing machine, but where are the rowing moves?

I always look for different advertisements showing off the virtues of rowing. This one is pretty colorful. It shows a bunch of unconventional exercises, yet nothing about how to row properly... I know that the number one deterrent from rowing any type of machine is that most people don't know the technique. In the end the marketing people of this add are trying to sell the rower not for its rowing but for its versatility for other non-rowing exercises...

XENO

Xeno Muller, Olympic gold and silver medalist, indoor rowing, rowing technique.